InPost Chooses Sparta Loyalty Technology for Enhanced InPost Pay Coupons
Kraków-based company Sparta Loyalty has been selected to provide and implement an advanced module for coupon promotions within the new InPost Pay service. Consumers opting to use InPost’s payment solution will not only save time on their purchases but also gain access to exclusive discounts and rewards, enhancing their overall shopping experience.
Launch of InPost Pay
InPost Pay officially launched in the fourth quarter of 2023, revolutionizing the e-commerce payment landscape. This innovative service enables online stores to offer customers an additional payment option via an InPost Pay account. Users can seamlessly complete purchases from integrated stores directly within the InPost app. This streamlined process allows customers to select their preferred delivery method, whether to a parcel locker or by courier, and choose their payment method without the hassle of creating separate accounts for each store, logging in, or repeatedly entering personal information.
Growth and Incentives
The adoption rate of InPost Pay among online retailers is rapidly increasing. The inclusion of a sophisticated promotional coupon system serves as a powerful incentive for customers to utilize the service. By choosing InPost Pay for their transactions, customers are rewarded with discounts, driving both customer loyalty and repeat business.
Role of Sparta Loyalty
Sparta Loyalty has played a pivotal role in the success of InPost Pay by implementing its state-of-the-art coupon management module. Known for its comprehensive solutions in the loyalty program sector, Sparta Loyalty leverages its proprietary Sparta Loyalty Platform and the Sparta Gift Card system to manage and operate gift cards effectively.
“Our coupon promotion module integrated into InPost Pay is part of a larger, robust platform designed for managing promotions, marketing communication, analytics, and customer loyalty,” explains Tomasz Wawrzynów, General Manager at Sparta Loyalty. “This system efficiently handles discount coupons within InPost Pay transactions and other InPost services, while also being capable of processing anonymous data to ensure user privacy and security.”
The advanced module by Sparta Loyalty ensures that all coupons redeemed within InPost Pay transactions are meticulously managed, providing a seamless experience for both merchants and customers. The first coupon campaign leveraging this technology kicked off in December 2023, marking the beginning of a new era in digital promotions and customer engagement.
With Sparta Loyalty’s cutting-edge technology, InPost Pay is poised to set new standards in the e-commerce payment sector, offering unparalleled convenience and value to its users.
