OKKO, a leading fuel brand under Concern Galnaftogaz, operates over 400 filling stations and is the country’s largest roadhouse network with 35 restaurants. To enhance customer engagement and loyalty, OKKO introduced the Fishka loyalty program. Implemented by Sparta Loyalty, Fishka has been successfully running for 14 years and includes 1,400 partner outlets, with a customer balance of 840 million UAH and 8.5 million participants. Fishka offers a comprehensive multi-partner program management system, customer database, and data analysis capabilities, ensuring seamless data migration and system flexibility for newer versions.
Fishka participants can register their Fishka card to accumulate points for purchases from main partners and online stores through the Fishka Online service. These points can be used for discounts at major partners, rewards from the Catalog, or charitable contributions. The mobile application provides participants access to all program features, making it easy to manage points, explore rewards, and stay updated on promotions.
Sparta Loyalty, responsible for the program’s mechanics and management system, ensures efficient operation and continuous improvement of the loyalty program. This collaboration helps OKKO maintain its competitive edge in the fuel market.
Sparta Loyalty’s expertise in loyalty program management and data analysis ensures that Fishka remains a valuable asset for OKKO and its partners, driving customer satisfaction and sales growth.
SUMMARY
- OKKO, part of Concern Galnaftogaz, operates the Fishka loyalty program with Sparta Loyalty’s implementation.
- Fishka includes 1,400 partner outlets, and 208 online stores, and serves 8.5 million participants, offering a flexible and comprehensive loyalty experience.
- Participants accumulate points for purchases, which can be redeemed for discounts, rewards, or charitable contributions.
- The mobile application centralizes program management, providing easy access to points, rewards, and promotions.
- Sparta Loyalty’s expertise ensures efficient program operation, enhancing customer loyalty and engagement for OKKO.
