AVIA is a European network of fuel stations, with nearly 100 years of market presence. Across Europe, there are more than 3,200 AVIA stations, making the brand the seventh largest in terms of the number of stations on the continent. The AVIA brand was introduced to the domestic market in 2016 by the independent fuel and energy group UNIMOT, which currently manages over 130 AVIA fuel stations in Poland and Ukraine, with the number continuing to grow.
The company decided to introduce a loyalty program and an integrated mobile app for customers of its AVIA stations. They invited the Sparta Loyalty team to collaborate on the project.
- “The number of fuel stations under the AVIA brand is constantly growing. Our stations offer not only fuel but also a modern Eat&Go store concept, offering high-quality products, aromatic Fairtrade-certified coffee, and comfortable relaxation areas for drivers and passengers. Comfort, safety, and positive customer experiences are our priorities, which is why we are expanding our offer with a loyalty program that will provide even more benefits to drivers refueling at AVIA stations,” says Karolina Sikorska, Marketing Director at UNIMOT.
AVIA GO – Benefits for Customers
Consumers who download the AVIA GO mobile app and register for the program can accumulate points and exchange them for rewards available at the station. They can also enjoy additional discounts, including a fuel discount upon joining.
- The list of available rewards and the number of points required for each is available in the AVIA GO mobile app.
- The app also offers a referral system. A registered customer can invite friends to join the program and will receive 100 additional points for each successful referral.
- The app is integrated with the Spark system, which allows payment for fuel directly at the pump, meaning that points can be accumulated without going to the cashier.
Loyalty Program – A Valuable Source of Customer Information
Loyalty programs in the fuel industry are also an important source of knowledge about the brand’s customers. They allow for the understanding and analysis of purchasing preferences, enabling the fuel station to tailor offers to meet the expectations and needs of consumers. It’s also an additional communication channel with customers. By providing a mobile app, the brand gains the ability to keep program participants informed about new offerings and to collect feedback.
More information about the program’s rules can be found on the website: https://aviago.pl/ and in the AVIA GO mobile app.
