Sparta Loyalty, a Krakow-based company, has successfully implemented a loyalty system with a mobile application for the Ukrainian retail chain Kopijochka. This new solution will enable better identification of customer needs and facilitate targeted, personalized campaigns and communications.
About Kopijochka
Kopijochka is a network of over 400 one-dollar stores, employing 2,000 staff members. The chain offers a wide range of products, including:
• Stationery
• Household chemicals
• Cosmetics
• Jewelry
• Pet supplies
• Kitchen accessories
• Confectionery
The company also sells products under its own brand.
Transition from Traditional to Advanced Loyalty Program
Previously, Kopijochka offered a discount-based loyalty program, which provided limited customer insights and lacked personalized promotion capabilities. To address these limitations, Kopijochka decided to implement the Sparta Loyalty platform along with a mobile application for immediate and comprehensive user communication.
Key Features of the New Loyalty System
The new system will significantly expand the capabilities of Kopijochka’s loyalty program:
• Data Collection and Analysis: Gather and analyze diverse customer data
• Customer Segmentation: Create targeted customer groups
• Personalized Marketing: Develop flexible, personalized marketing campaigns tailored to consumer needs and purchasing behaviors
• Versatile Loyalty Mechanics: Utilize various loyalty tools such as points, discounts, coupons, special rewards, and gamification
• Integration of Existing Promotions: Incorporate popular customer initiatives like weekly offers and yellow-priced goods
Mobile Application
Sparta Loyalty will provide Kopijochka with a modern and intuitive mobile application, offering:
• Constant contact between the retail chain and its customers
• Continuous access to up-to-date information on discounts, promotions, and rewards for loyalty program users
• A consistent source of consumer data for Kopijochka
Benefits for Kopijochka
Tomasz Wawrzynów, CEO of Sparta Loyalty, states: “The comprehensive loyalty program and application will serve as a constant source of consumer insights. Using purchase data, Kopijochka will be able to create personalized campaigns, manage them, study their effects, and continuously modify their marketing strategies. This will translate into increased market competitiveness.”
Sparta Loyalty’s Presence in Ukraine
This implementation for Kopijochka marks another significant project for the Polish company in the Ukrainian market. Loyalty programs built on the Sparta Loyalty platform have been operating for years in various sectors, including:
• Fest restaurant chain
• ANC and “We Wish You Health” pharmacies
• Shyk and Blask drugstores
• Petrol stations
