How Omnichannel Marketing and Loyalty Strategies Retail During the Euro 2024 Cup
The UEFA European Championship, or Euro 2024, is not just a grand stage for football but also a prime opportunity for brands to engage with
June 2024 19th Edition
The Constant Innovation of New Technologies in Loyalty Programs: Gamification and Beyond 📱 Gamification: Sparta Loyalty is transforming customer interaction by incorporating challenges, badges, and
The Constant Innovation of New Technologies in Loyalty Programs: Gamification and Beyond
In today’s competitive business landscape, loyalty programs have evolved beyond mere points and discounts. They now serve as pivotal tools for businesses to cultivate lasting
Is Starbucks Odyssey Closing Indicative of the Failure of Web3 Loyalty Programs?
On March 15, 2024, Starbucks announced the closure of Starbucks Odyssey, its NFT-centric loyalty program. This decision has sparked debates about the viability and future
May 2024 18th Edition
Sparta Loyalty Newsletter Highlights 🌟🛌 What do travelers want from loyalty programs? 🛌 ⚫️ GHA’s 20th anniversary report surveys 5,662 members. ⚫️ Key findings: Quality