LOTOS was established in 1996 and as a result, today, it manages a network of 523 petrol stations throughout Poland. Moreover, than just providing petrol stations that provide high-quality fuels – LOTOS also offers a wide range of services: shops, car washes, gastronomy, and automotive services.
Since 2008, the company has been offering its customers the renowned LOTOS Navigator loyalty program. Recently, it decided to adapt the program to the ever-changing expectations and requirements of customers and henceforth launched a modern mobile application, with tremendous success.
A holistic loyalty platform
The platform in itself is a comprehensive solution supporting the operation of the Navigator loyalty program which was built on the Sparta Loyalty Platform. It allows, among other things, to easily calculate transactions at stations, efficiently manage discount promotions, and actions related to collecting points by customers, and also – launch various coupon promotions – with all such operations being performed in real-time.
– Our software uses the latest technologies and the advanced data analytics needed today in sales – says Tomasz Wawrzynów, general director at Sparta Loyalty. – Its important advantage is the fact that it has a fully customizable loyalty program interface. Thanks to this, we can constantly adjust individual parameters to planned and conducted marketing campaigns – it is good not only to segment customers but also to profile customers and adapts to their consistently changing needs.
Implementation goals:
The aim of the project was to provide LOTOS with a tool that will allow the company to conveniently and flexibly manage promotions for its loyal customers, without technological restrictions. An important assumption was also that the system would process all transactions in real time and handle customer operations on their smartphones.
– We have proposed the most comprehensive and modern version of our platform, thanks to which LOTOS Paliwa will be able to serve its customers more effectively – says Tomasz Wawrzynów, General Director of Sparta Loyalty.
The Sparta Loyalty Platform that was implemented into the LOTOS Navigator Program is a version built individually for the needs of the Navigator loyalty program user. The main goals for the program were as follows:
- Providing the possibility of efficient management of discount promotions
- Allowing LOTOS to easily run a variety of coupon promotions
- Possessing a call center module supporting the handling of queries submitted by program participants
- Implementation of a marketing communication module that allows for personalization and targeting of LOTOS’ offer.
A mobile, mobile application
Participants of the loyalty program at LOTOS have access to the LOTOS Navigator mobile application, where they can register their virtual card, order rewards, and be up to date with LOTOS news, offers, and promotions.
This is not our first cooperation with LOTOS. Back in 2016, we delivered Sparta Gift Cards to LOTOS petrol stations.
