MOYA, a nationwide fuel station network owned by Anwim S.A., has introduced the Super MOYA loyalty program, designed to reward customers with points, special discounts, and promotions. Implemented by Sparta Loyalty, the program aims to enhance customer engagement and retention. With over 400 stations across Poland, MOYA continues to expand, adding 40-50 new locations annually. The network includes 135 company-owned stations and 265 franchised stations, including self-service Moya Express and automatic fleet stations. MOYA stations offer fuel, dining options at Caffe MOYA, retail stores, and car wash facilities.
The Super MOYA loyalty program allows drivers—both individual and business customers—to earn points redeemable for rewards with every fuel purchase and Caffe MOYA purchase. Points are accrued regardless of whether customers pay at the cashier or the pump, providing seamless participation. This loyalty initiative is part of MOYA’s strategy to build strong customer relationships and stand out in the competitive market.
What does MOYA say?
“Our network is rapidly expanding, and we continuously open new MOYA-branded stations. We aim to build the best possible relationships with our customers, ensuring they return not only for our high-quality fuel and services but also for the exclusive offers and discounts we provide. Implementing the loyalty program enables us to stay in constant contact with our customers, fostering closer relationships in a highly competitive market,” explains Andrzej Kondys, COO of MOYA and board member of Anwim.
“Fuel is a regularly purchased product, and drivers appreciate stations that are conveniently located and offer a wide range of services. One way to secure customer loyalty is to reward them for consistent purchases and provide discounts to reduce costs—especially important in times of rising inflation and increasing prices,” says Tomasz Wawrzynów, CEO of Sparta Loyalty.
Sparta Loyalty’s observations indicate that customers in the oil and gas industry value additional benefits offered by fuel stations. Receiving a loyalty card often results in customers returning to their preferred brand’s stations, positively impacting sales.
SUMMARY
- MOYA, owned by Anwim S.A., has launched the Super MOYA loyalty program to reward customers with points, discounts, and promotions.
- The program, implemented by Sparta Loyalty, is available across MOYA’s 400+ stations in Poland, which include company-owned and franchised locations.
- Customers earn points for fuel and Caffe MOYA purchases, with seamless participation through payments at the cashier or pump.
- The loyalty program enhances customer engagement, fostering long-term relationships in a competitive market.
- Sparta Loyalty’s expertise ensures effective program management, benefiting both MOYA and its customers.
