INGLOT, a Polish cosmetics brand with global reach, has revamped its INGLOT Beauty Club loyalty program with a fully digital, state-of-the-art solution. In partnership with Sparta Loyalty, the brand has relied on technology to implement the program in omnichannel mode. The new version of the program combines convenience, a personalized customer experience, and simple and transparent mechanics for rewarding loyal customers.
INGLOT Beauty Club mechanics
The new INGLOT Beauty Club loyalty program is based on a simple but effective reward system for every activity in the stationary store and online. Program members can collect points not only for purchases but also for referrals, product reviews, or participation in surveys. The mechanics provide for two levels of membership:
- Classic (1PLN = 4 points)
- PRO (1PLN = 6 points)
With this approach, more active customers receive greater privileges and are more effectively motivated to make more frequent purchases, and points can be exchanged for attractive discount coupons.
The entire loyalty program is available to participants at their fingertips on their smartphones through a mobile app that allows them to interact with every element of the program without much effort.
Benefits for INGLOT
The new version of the loyalty program provides a powerful customer relationship management tool. Thanks to Sparta Loyalty’s advanced platform, INGLOT gains access to detailed data on customers’ shopping behavior, allowing even better personalization of offers and promotions. Integrating e-commerce with the loyalty program provides a consistent shopping experience, eliminating the need to log into separate systems.
By analyzing customer preferences, brands can effectively tailor marketing campaigns, increasing retention, engagement, and satisfaction.
INGLOT Beauty Club – a modern approach to loyalty
Working with Sparta Loyalty, INGLOT is making an impact by refreshing its loyalty program, offering customers an intuitive app, attractive rewards, and personalized promotions – all in a mobile app. The new INGLOT Beauty Club is available for download on Google Play and Apple Store, and its comprehensive approach to loyalty makes the brand even more responsive to the needs of today’s consumers.
About INGLOT
INGLOT is a global cosmetics brand with more than 120 stores in Poland and more than 2,000 locations in over 90 countries. It is known for its innovative products, such as Freedom System, Duraline, and the iconic Gel Eyeliner, which is prized by makeup artists around the world. It has collaborated with top fashion designers, Broadway, and Jennifer Lopez, cementing its position in the beauty industry. As a cruelty-free brand, it is PETA and Halal certified and produces 95% of its cosmetics in state-of-the-art laboratories in Przemyśl.
About Sparta Loyalty
Sparta Loyalty is a company specializing in creating solutions to support the management and operation of loyalty programs. Its advanced Sparta Loyalty Platform enables comprehensive management of loyalty, coupon, and gift card programs. The company works with brands such as InPost, Empik, New Balance and SPAR, helping them build long-term customer loyalty through advanced analytical tools and gamification mechanisms.
