Verona Jewellery, a jewelry brand part of YES Biżuteria SA, has launched the Verona Club loyalty program to enhance customer engagement and provide additional benefits. The program, implemented by Sparta Loyalty, includes a mobile application that manages coupons, discounts, customer advisor contacts, transaction history, and recommendations for new users. It also features a jewelry gauge and Verona Stories, an innovative communication channel. With 50 stores across Poland and a growing eCommerce platform, verona.pl, Verona Jewellery aims to offer an omnichannel experience for its customers.
Verona Jewellery has been empowering women with elegant jewelry crafted from gold, silver, stainless steel, and precious gemstones for over 20 years. Their collections, which combine timeless beauty with current fashion trends, cater to every woman. The Verona Club loyalty program uses personalized communication through push notifications, email, and SMS, supported by an extensive program database and back office for efficient management.
“We are moving away from the scheme where brands reward customers only at the beginning, after joining the program, or even the opposite – in the distant future. We want this program to build a long-term relationship with our customers truly. We want to get to know them and offer promotions tailored to their preferences. And most importantly, we give them a choice – they can often choose interesting benefits from the available options themselves. Even right after registration, everyone can choose one of three benefits available at the start,” says Daniel Górny, Loyalty Programs Specialist at YES Biżuteria.
Participants in the Verona Club collect points through the mobile app, with an annual challenge that resets each year. The app, available on Google Play and the Apple Store, serves as the core of the program, facilitating engagement through occasional promotions and influencer collaborations. It allows users to activate discounts, communicate with customer service, explore offers, check store locations, and store purchase history.
“The mobile application is an essential element of loyalty programs today. It allows us to dispense with inconvenient and environmentally unfriendly plastic cards and provides the brand with additional data, allowing it to better understand the customer. For the customer, it becomes a central point of contact with the brand – displaying messages and personalized notifications, providing access to important documents, and information about available discounts, and rewards. It reminds them of important events and suggests products that fit upcoming occasions. All in one.” explains Tomasz Wawrzynów, CEO of Sparta Loyalty.
The Verona Club program offers versatile benefits, including attractive shopping discounts, constant communication with the brand, and practical features like a jewelry gauge and store map. The omnichannel model ensures coupons can be redeemed online and in physical stores, enhancing the shopping experience.
SUMMARY
- Verona Jewellery, part of YES Biżuteria SA, launched the Verona Club loyalty program with the help of Sparta Loyalty.
- The program includes a mobile app for managing discounts, customer service communication, and more, enhancing the omnichannel experience.
- The loyalty program focuses on continuous engagement, personalized promotions, and versatile benefits, fostering long-term customer relationships.
- Available on Google Play and the Apple Store, the app centralizes user interaction and offers practical tools for an improved shopping experience.
