🚀 Sparta Loyalty Academy 2025 – Join Us On October 1st!
Elevate your loyalty strategy at the premier industry event for loyalty pros, marketers, and business leaders passionate about customer engagement. Get expert insights, cutting-edge trends, practical case studies, and networking opportunities with thought leaders across Europe and beyond. Don’t miss this chance to be at the forefront of loyalty innovation!
✨ Key Loyalty Trends from Sparta’s Q3-Q4 2025 Forecast:
• 🎯 Personalization is now a must, with 58% of brands focusing on tailored experiences.
• 🤖 Automation investments in real-time rewards and seamless journeys are rising above 30%.
• 🎮 Gamification and experience-based rewards are crucial for engagement and ROI.
• 🤝 Multi-brand partnerships boost reach and create blockbuster programs.
• 🌱 Sustainability influences consumer loyalty, with eco-cred becoming central.
• 📈 Poland’s loyalty market is booming with expected 16.6% growth this year.
• 🔑 Customer Lifetime Value is the top KPI for 60% of brands.
📉 Amazon Pulled Out of Google Shopping Ads
Amazon stopped spending on Google Shopping ads since July 23, 2025, marking a strategic shift towards its own retail media and opening opportunities for competitors in Google Shopping. This move could reshape the product advertising landscape significantly.
💷 UK Shoppers Rely on Loyalty Programs Amid Rising Living Costs
With inflation at 3.5%, 64% of UK consumers now turn to loyalty schemes for financial relief, with Gen Z leading adoption. Programs like Boots Advantage Card empower shoppers with value beyond discounts, driving retail media networks through valuable first-party data. Personalization gaps remain a key challenge for brands.
🌮 Chipotle Mexican Grill Enhances Engagement with Gamification
Chipotle’s trivia game, Chipotle IQ, is back bigger and longer, giving Rewards members chances to win prizes by testing brand knowledge on ingredients, sourcing, and sustainability. The game boosts engagement and rewards loyalty with free food, bonus points, and badges.
🥕 Tesco Launches Campaign to Promote Healthy Eating
Tesco launches a national campaign encouraging families to eat more fruit and vegetables. Through personalized Clubcard stamps, bonus points, and in-store activities, Tesco aims to address dietary barriers and promote healthier lifestyles across the UK, supported by government partners and nutrition experts.
