34th Edition Jan 2026

WE ARE BACK FOR 2026! 🔥

Our newsletter is hot off the press! 📰

Sparta Loyalty x KFC: New Gift Card Program

✅ Sparta Loyalty is now powering the new KFC Gift Card program in Poland, delivering a modern, omnichannel solution that connects in-store and online journeys on one platform. The system supports both B2B and B2C digital gift cards, giving KFC flexible tools to reach new customer groups and manage activations, redemptions, and balances in real time.

Hawaiian Airlines invests $600M in guest experience

✅ Hawaiian Airlines has announced the Kahuʻewai Hawaiʻi Investment Plan, committing over $600 million in five years to modernize airport infrastructure, technology, and aircraft interiors. The plan also deepens investment in local communities, regenerative tourism, and sustainability initiatives across Hawaiʻi.

SEPHORA boosts birthday rewards in 2026

✅ Sephora is expanding its Beauty Insider birthday gifts, featuring brands such as Dr. Dennis Gross, Glossier, Tower 28, Dae, K18, Gisou, and innisfree for members across all tiers in 2026. Members can choose between curated product sets or 250 Beauty Insider points, redeemable both in-store and online with qualifying purchases.

Walmart and Google AI-powered shopping

✅ Walmart is partnering with Google’s Gemini AI assistant to let customers discover and buy Walmart and Sam’s Club products directly within the chatbot experience in the U.S. The integration supports “agent-led commerce,” connecting product discovery, personalization, and checkout in a single AI-driven journey.

Circle K levels up Extra loyalty across Europe

Circle K is rolling out an enhanced, visit-based Extra loyalty program across Europe, rewarding customers for every interaction including fuel, EV charging, convenience shopping, and car wash. The unified platform supports real-time engagement, cross-border recognition of members, and stronger personalization, with further European markets scheduled to join by 2027.