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August Newsletter Sparta Loyalty 9th Edition


This Month in Sparta Loyalty: DigiMarCon, Surveys, TBH Sponsorship, and More! 🚀

🔗 Link to the Newsletter

Greetings to our incredible Sparta Loyalty community! As August unfolds, we’re eager to update you with the latest news, insights, and opportunities in the loyalty marketing space.

DigiMarCon Spain: Learning and Networking 🌟

We’re elated to announce our participation in DigiMarCon – Digital Marketing, Media and Advertising Conferences & Exhibitions Spain on the 7th & 8th. Our experts will delve into cutting-edge strategies and network with industry leaders to bring back actionable insights for our clients. Come meet us to elevate your customer engagement game!

Annual Sparta Loyalty Survey 📊

Your chance to shape customer loyalty strategies is here! Participate in our survey and contribute to an industry-defining study. Not only will you get first-hand access to the results, but also enter a draw to win a €50 Amazon gift card!

🔗 Take the loyalty survey – https://lnkd.in/dHrZwHnB
🔗 Take the gift card survey – https://lnkd.in/dEp39qbH

The BIG Handshake Sponsorship 🤝

Mark your calendars for October 16th – 17th! As the Gold Sponsor of The BIG Handshake event in Amsterdam, we’ll be showcasing our Omnichannel Loyalty Ecosystem platform. Get ready to discover how AI and data can amplify your customer engagement strategies!

Fast Facts: Loyalty Programs 📈

Our fact of the month comes from a recent Deloitte study: 60% of consumers aged 18-24 favor point-based loyalty programs. Around 20% would even cease brand interaction if these programs were terminated.

Finnair’s New Loyalty Strategy ✈️

Finnair is taking a new approach by partnering with IAG Loyalty. They’ll be adopting Avios Group Limited, a globally recognized loyalty currency, from 2024. With more perks and award seats, this is a win-win for Finnair and its customers.

In-Restaurant Loyalty Experience 🍔

Fast-casual chains like sweetgreen and Panera Bread are revamping their loyalty programs to include in-restaurant experiences, marrying tech and physical spaces to improve customer retention.

Ripple: Blockchain and Loyalty 🌐

Ripple and PwC are exploring how crypto solutions like Decentralized Identities and zero-knowledge proofs can make loyalty programs more secure and efficient. A promising development!

Omnibus Directive: Loyalty Programs in Poland 🇵🇱

The Omnibus Directive has clarified the scope and requirements for loyalty programs in Poland. The main focus is transparency, requiring sellers to provide better consumer information.

We’d love to hear your thoughts on these topics. 🎤

For further loyalty information, check these out:

The BIG Handshake (TBH)
The Loyalty People
The Wise Marketer

Thank you for being part of our community! 🌟

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