May 2024 18th Edition

Sparta Loyalty Newsletter Highlights 🌟

🛌 What do travelers want from loyalty programs? 🛌

⚫️ GHA’s 20th anniversary report surveys 5,662 members.

⚫️ Key findings: Quality accommodation, convenient locations, and room upgrades are top perks.

⚫️ DISCOVERY Dollars (D$) favored for transparency and generosity.
Regional trends: Benefits and perks prioritized in Asia; hotel and location variety valued in Western markets.

⚫️ GHA DISCOVERY praised as a luxury program by 80% of members.
Significant growth: Over 26 million members, $2.3 billion revenue, 10 million room nights in 2023.

🛫 Delta Air Lines enhances customer experience by cooperating with T-Mobile 🛫

⚫️ Delta selects T-Mobile as preferred mobility partner.

⚫️ Over 60,000 lines transition to T-Mobile; 5G hybrid network at Delta’s Atlanta HQ.

⚫️ Enhanced operational efficiency and customer service through 5G.

⚫️ Improved connectivity for pilots and Delta Sky Club ambassadors.

⚫️ T-Mobile’s 5G ensures fast, reliable connectivity across Delta’s campus.

🌮 Taco Tuesday! A Taco Bell’s new offer for its customers 🌮

⚫️ $5 Taco Discovery Box available on Taco Tuesdays from April 23 to June 4.

⚫️ Includes Cantina Chicken Crispy Taco, two classics, and a medium drink.

⚫️ Promoted with ‘Taco Twosday’ ad featuring LeBron James and Jason Sudeikis.

⚫️ Encourages customers to break routine and try new offers.

🐔 Chick-fil-A gives away scholarships to restaurant Team Members 🐔

⚫️ Over 14,000 scholarships awarded across the U.S., Canada, and Puerto Rico.

⚫️ Scholarships range from $1,000 to $2,500; 14 True Inspiration™ Scholarships at $25,000 each.

⚫️ CEO Andrew T. Cathy highlights commitment to education.

⚫️ Goal to support 50,000 team members in accessing education by 2025.

☕ Pret’s problems with loyalty program ☕

⚫️ Criticism over loyalty program changes: subscription cost rise from £20 to £30, food price increases.

⚫️ App-only program limits sharing via QR code, causing performance complaints.

⚫️ Importance of clear value communication in loyalty programs highlighted.

⚫️ Comparison to successful programs like Boots’ Advantage Card.

🍔 McDonald’s Loyalty Program one of the biggest in Australia 🍔

⚫️ My Macca’s loyalty program ranks in top five in Australia.

⚫️ 1 in 8 Australians used the app in the past 90 days.

⚫️ 58 billion points and 14 million products redeemed in the last 12 months.

⚫️ High redemption rates demonstrate significant customer value and engagement.

⚫️ Plans for more personalized rewards to enhance customer experience.

Stay tuned for more insights and updates from Sparta Loyalty! 📈✨

LINK for the full newsletter!