INGLOT, a Polish cosmetics brand with international reach, has launched its loyalty program, INGLOT Beauty Club, in an entirely new format. The program is fully digital and integrates all retail channels, serving as the brand’s primary communication tool. A modern app has replaced the previously used physical loyalty cards, offering a single INGLOT account that combines e-commerce and loyalty benefits for convenience and simplified shopping. This innovation aims to foster more emotional connections with consumers. The technological aspect of the program is managed by the Kraków-based company Sparta Loyalty.
A well-functioning omnichannel loyalty program connects participants with the brand through multiple channels simultaneously, eliminating the need for repeated logins or switching between apps. INGLOT has chosen this approach to enhance the shopping experience for its customers. Whether shopping in physical stores, online, or redeeming coupons via the mobile app, every transaction earns points.
One Account, Full Convenience
INGLOT is one of the first brands on the Polish market to offer customers a single account that combines e-commerce with a loyalty program. By joining INGLOT Beauty Club, participants automatically become users of the e-commerce platform and vice versa.
Filip Zajdel, Head of Customer Success at Sparta Loyalty, explains: “A single INGLOT account offers immense convenience for users and ensures that points are accumulated from the very first purchase in the online store. This innovative solution eliminates the need to manage separate systems for loyalty cards and e-commerce accounts.”
Real Benefits and Pleasant Experiences
The technology behind the INGLOT Beauty Club replaces the previous system of collecting points via physical cards. The new program focuses on integrating sales channels, enhancing communication with participants, and providing an intuitive mobile app. These improvements translate into greater shopping convenience and a better understanding of consumer needs.
Krzysztof Fic, E-commerce Manager at INGLOT, emphasizes: “The new program allows us to strengthen emotional bonds with our clients while rewarding loyalty across all sales channels. With insights from the loyalty program, we can offer tailored experiences and promotions that align with individual preferences.”
Benefits of INGLOT Beauty Club
Participants enjoy several advantages:
- Point collection for various activities: Points can be earned not only for purchases but also for referrals, product reviews, surveys, and special occasions like birthdays.
- Personalized offers: Using AI-driven analytics tools, INGLOT creates customized promotions based on individual preferences.
- Exclusive promotions and events: Highly engaged members receive special rewards and invitations to unique events.
- Digital transition: Registration and account management are entirely online via a mobile app, eliminating physical loyalty cards.
Technology and Personalization
The program leverages Sparta Loyalty’s advanced platform for customer segmentation, personalized communication, and process automation. It supports various loyalty mechanisms such as points, discounts, coupons, gamification, and cashback. Participants can monitor their point balance and access personal data through an intuitive mobile app available on Google Play and App Store.
Tomasz Wawrzynów, CEO of Sparta Loyalty, highlights: “Access to customer data combined with analytical tools enables INGLOT to understand consumer behavior and personalize offers effectively deeply.”
Sparta Loyalty also facilitated data migration from the previous system to ensure seamless continuity for existing members.
About INGLOT
Founded in 1983 by Wojciech Inglot in Przemyśl, Poland, INGLOT is a globally recognized cosmetics brand present in over 90 countries. Known for innovative products that revolutionize makeup approaches, the company combines advanced technology with vibrant colors while maintaining cruelty-free practices. Most products are manufactured at its headquarters in Przemyśl.
About Sparta Loyalty
Sparta Loyalty specializes in solutions for managing loyalty programs using its proprietary platform. It serves major brands like InPost, Empik, New Balance, and others across Europe.
