Sparta Loyalty, a Krakow-based provider of advanced loyalty solutions, has successfully implemented a new, comprehensive loyalty program for customers of OCHNIK, one of Poland’s largest clothing and accessories brands. The main goal of the program is to strengthen customer relationships, increase shopping cart value, and support the brand’s omnichannel strategy.
The new solution replaced the existing loyalty program. Customers gained new opportunities to interact with the brand, collect points, earn new privileges, and connect the online and offline worlds.
A modern combination of loyalty and e-store accounts
The new version of the OCHNIK Customer Club has been integrated with the user account in the brand’s online store, which enables efficient management of participation in the loyalty program and convenient use of its functionality. Joining the Customer Club is based on the user’s account in the online store, which can be created during the registration process. This solution provides quick access to information about points awarded, available benefits, and purchase history, regardless of the selected sales channel.
Point system and achieving subsequent statuses
The new OCHNIK loyalty program is based on a points system, in which customers receive one point for every dollar spent. The points collected are valid for two years and determine promotion to a higher status level, offering increasingly attractive benefits. In addition to awarding points for purchases, the system allows customers to be rewarded for other forms of interaction with the brand, such as activity on social media, participation in surveys, or recommending the program to friends. Special campaigns can further increase the number of points awarded.
Personalization and tailored communication
The Sparta Loyalty platform provides OCHNIK with powerful tools for segmenting customers based on a variety of criteria, from demographic data and purchase history to product preferences and responses to previous campaigns. This allows OCHNIK to send personalized messages and offers to customers through various channels, such as email, SMS, or push notifications in the mobile app.
The system automatically identifies the customer’s membership level and progress in the program and initiates autonomous, targeted communication campaigns, informing them about the benefits they have been granted, the statuses they have achieved, and special promotions tailored to their individual needs and preferences. Dynamic content in messages and offers makes communication tailored to each customer and thus more engaging.
New program. New quality of customer relations
“The launch of the new OCHNIK Customer Club is a key element of our strategy to build long-term relationships with customers and strengthen their loyalty to the brand. We wanted to create a program that not only rewards purchases, but also engages and appreciates our customers at every stage of their contact with the brand. Advanced personalization options for messages sent to users allow us to respond even more effectively to their needs and build individual relationships with each customer,” says Marcin Zduńczyk, Marketing and E-commerce Director at OCHNIK S.A.
Registration for the new OCHNIK Customer Club is simple and intuitive, possible both when shopping online and in brick-and-mortar stores. Customers migrating from the previous program and current online store customers can easily merge their accounts.
“Our platform has been designed with flexibility and adaptability to the unique needs of each brand in mind. In cooperation with the OCHNIK brand, we have created a modern loyalty program that combines the online and offline worlds, providing customers with a consistent and valuable experience. It will allow the company to increase consumer engagement at every stage of interaction with the brand,” summarizes Filip Zajdel, Head of Customer Success at Sparta Loyalty.
OCHNIK
OCHNIK is a Polish family business with over 35 years of tradition, which has created one of the most recognizable clothing and accessory brands. OCHNIK collections combine timeless style with modern design, allowing you to complete your wardrobe for any occasion. OCHNIK offers leather and textile outerwear, clothing and accessories, handbags, briefcases, wallets, gloves, suitcases, and travel accessories.
The OCHNIK sales network currently has over 130 stores located in the largest shopping centers in Poland and abroad – in Germany, Ukraine, and Slovakia.
Sparta Loyalty
Sparta Loyalty offers solutions supporting the management and operation of loyalty programs based on its proprietary Sparta Loyalty Platform, as well as the Sparta Gift Card system for handling gift cards in brick-and-mortar and online stores. The group of companies using its solutions in the area of loyalty programs, coupons, gift cards, and marketing and promotional activities includes, among others: InPost, Empik, New Balance, Gatta, SPAR, Taranko, Yes, Moya, KFC, AVIA, and Szachownica.
