YES CLUB has made its debut on the Czech market. The new loyalty program of the jewelry brand YES has been operating in Poland since mid-2024. Today, it already has more than 400,000 participants. Now it is also available in the Czech Republic. The launch of the program in the new market is an important step in YES Jewelry’s strategy to build customer loyalty across the region. It was made possible, among other things, thanks to the flexible and scalable Sparta Loyalty platform, which is the technological foundation of the brand’s entire loyalty ecosystem.
YES CLUB, created and implemented in Poland by Sparta Loyalty, is a modern loyalty program that goes beyond traditional discounts. It offers customers constant communication, rewards for activity and sharing of opinions. An integral part of the program is an intuitive mobile application, whose backend was also designed by Sparta Loyalty. It makes it easy for customers to manage their account, track points, take advantage of discounts and discover special offers.
The choice of the Czech Republic as the next market for YES CLUB is no accident.
– The Czech Republic is close to us culturally and geographically. Expansion in this direction is a natural step for us, and close cooperation with our Czech partners is going very well. We also plan to implement YES CLUB in Slovakia and further develop the network in this region, says Daniel Górny, Loyalty Programs Manager at YES Jewelry SA.
Czech jewelry market – specifics and opportunities
How does the Czech jewelry market differ from the Polish one? First of all, it is characterized by less dominance of large chains. Instead, there is a strong presence of smaller, often independent jewelers who offer a unique assortment and practice the mechanism of bargaining with customers.
– Czech consumers are accustomed to special bargains and discounts, to buy at lower prices than the base ones. A modern loyalty program, such as YES CLUB, therefore hits their needs. It offers them the discounts and rewards they expect from the retailer. What’s more, Czechs are open to loyalty programs, including those based on a mobile app. They multiply this knowledge and habits onto our app as well. They use it very intuitively, which pleases me, adds Daniel Górny.
YES CLUB. Proven mechanisms in a new market
The YES CLUB program in the Czech Republic is based on proven mechanisms that have been successful in Poland. As Daniel Górny explains, the Czech program draws on all the best practices of YES CLUB Poland. We see no need for fundamental changes in something that has been very well thought out and is positively received by more than 400,000 users in Poland.
The basic mechanisms of the program remain similar, offering customers three types of benefits:
- Tangible: Discounts already available at the time of registration and special offers for club members.
- Communicative: Constant contact with the brand through the application, information on news and promotions.
- Practical: App functionalities such as purchase history, map of locations, jewelry gauge or reminders for important dates with dedicated discounts.
Key adaptations for the Czech market include conversion of quota and discount mechanisms to Czech crowns and rounding of discount amounts to whole crowns, which takes into account the lack of small coins in circulation.
Sparta Loyalty technology – scalability and customization
The smooth implementation of YES CLUB in the Czech Republic was made possible by the flexibility and scalability of the Sparta Loyalty platform. Technology plays a key role in the development and implementation of solutions tailored to the needs of a specific market, changing customer expectations and business strategies.
– In designing the loyalty ecosystem for YES, including YES CLUB and previously Verona Club, we created an architecture that allows the program to easily expand into new markets. Launching YES CLUB in the Czech Republic was therefore relatively straightforward, as about 80% of the work had already been done for the first implementation in Poland, Filip Zajdel, Head of Customer Success at Sparta Loyalty.
YES CLUB in the Czech Republic is already achieving customer engagement rates comparable to those in Poland. Its operation is supported by an extensive marketing campaign in Prague and other key Czech cities, as well as online.
About YES
YES – a Polish family jewelry company founded in 1981 by Magdalena and Michał Kwiatkiewicz and Krzysztof Madelski. It has nearly 200 salons throughout Poland and an online store, YES.pl. It is distinguished by collections designed by the best Polish designers, including Magda Dąbrowska and Kasia Bukowska, who work with the brand on a permanent basis. An important element of the brand is also the YES Gallery – a place that supports Polish jewelry makers, presents and sells their work. Magda Kwiatkiewicz herself is passionate about the art of jewelry-making – she has the largest collection of jewelry in Poland from various parts of the world.
About Sparta Loyalty
Sparta Loyalty offers solutions to support the management and operation of loyalty programs based on its proprietary Sparta Loyalty Platform, as well as the Sparta Gift Card system for handling gift cards in stationary and online stores. Companies using its solutions in the area of handling loyalty programs, coupons, gift cards and marketing and promotional activities include InPost, Empik, New Balance, Gatta, SPAR, Taranko, Briju, Moya, MOL, AVIA and Szachownica.Sparta Loyalty offers solutions to support the management and operation of loyalty programs based on its proprietary Sparta Loyalty Platform, as well as the Sparta Gift Card system for handling gift cards in stationary and online stores. Companies using its solutions in the area of handling loyalty programs, coupons, gift cards and marketing and promotional activities include InPost, Empik, New Balance, Gatta, SPAR, Taranko, Briju, Moya, MOL, AVIA and Szachownica.
