Sparta Loyalty Academy
2024
Sparta Loyalty Academy 2024
Event Summary
First edition of Sparta Loyalty Academy brought together industry experts and practitioners for a full day of knowledge-sharing, practical insights, and networking. The agenda combined strategic perspectives with real-life case studies, offering attendees a comprehensive look at the world of customer loyalty.
What happens there?
At the Sparta Loyalty Academy we strive to create an environment that allows maximum interaction and learning among our Attendees. Some of what we offer include:
Marcin Sobek
A CX & loyalty consultant with 21 years of experience in Customer Experience Management and loyalty marketing. He has held key roles at Smart City and Location Based Services, as well as at Comarch, serving clients such as BMW and ExxonMobil. He is passionate about the use of data, cloud technologies, and artificial intelligence in marketing and sales.
Maciej Bednarek
Maciej Bednarek is a legal advisor at the Pałucki & Szkutnik law firm in Kraków, specializing in e-commerce law, personal data protection, and new technologies. For 16 years, he has been supporting clients in their business development while ensuring compliance. He is also an active educator and author of articles in *Rzeczpospolita*. Outside of work, he is passionate about running and opera.
Grzegorz Godlewski
Daniel Górny
Loyalty Program Manager at YES Biżuteria. His primary professional interests include the implementation of omnichannel loyalty programs based on mobile apps, as well as their optimization within the context of customer loyalty management. He also manages sales within the framework of launched programs using a proprietary system for measuring their performance.
Filip Zajdel
Head of Customer Success at Sparta Loyalty. He is an experienced marketing expert specializing in CRM projects and gift card programs. He has led teams in strategic consulting and the implementation of loyalty solutions across various industries. As a co-founder of Sparta Loyalty, he promotes a holistic approach to creating exceptional customer experiences in relationship building. He is passionate about technological innovation and new trends in the industry.
Alexander Kubicki
Head of Marketing at Sparta Loyalty. An experienced specialist in omnichannel marketing and business development. He is an expert in many fields, ranging from biomedicine to information technology. Years of professional experience have allowed him to gain in-depth knowledge of international markets and cultures, which significantly contributes to his clients’ success, particularly in the area of loyalty.
Magdalena Grochala
Magdalena Grochala, a consultant and expert in communications and public relations, author of industry articles, and co-author of research studies. For 20 years, she has been developing and implementing communications strategies for Polish and international companies. She specializes in new technologies. She is particularly interested in issues related to cybersecurity and systems that support business development and management.
Błażej Pawlar
He has several years of experience in sales, customer service, and marketing for SaaS and CPaaS applications. He has been with SerwerSMS since 2018. He currently heads the marketing and partnerships department. As he puts it, marketing efforts should be as sales-focused as possible. In his free time, he enjoys listening to podcasts during long walks.
How the day went
Agenda
Psychology in Loyalty Programs
Participants discovered the various mechanisms of the human psyche that make properly implemented loyalty programs so effective. The session lifted the veil on how to use program mechanics to influence customer behavior.
Filip Zajdel, Head of Customer Success at Sparta Loyalty.
How to Generate Incremental Profit in Omnichannel Loyalty Programs?
Attendees heard how loyalty programs contributed to steadily growing company profits and how to design them with measurable business impact.
Daniel Górny, Loyalty Programs Manager at YES Biżuteria.
Legal aspects of running a loyalty program
This session explored the legal complexities involved in running loyalty programs and showed how to navigate and even leverage them effectively.
Maciej Bednarek, experienced attorney at the Pałucki & Szkutnik law firm.
Artificial intelligence, points, or the metaverse - what works in loyalty programs? Sparta Loyalty Report 2025
Guests learned about the key challenges faced by loyalty program managers worldwide, including technological ones. The presentation examined what works in loyalty strategies, what falls short, and how to measure the effectiveness of customer relationship efforts based on insights from the Sparta Loyalty Report 2025.
Magdalena Grochala, consultant and expert in communication and public relations.
From a blank slate to customer loyalty. How to effectively implement a loyalty program using Super MOYA as an example
Participants saw how one of the largest gas station chains in Poland successfully launched its loyalty program, including the approach, challenges, and implementation process.
Grzegorz Godlewski, project manager for the MOYA loyalty program.
Communication on steroids - using SMS to engage with users/customers
This session presented the possibilities of modern mobile communication, including segmentation strategies and advanced tools such as RCS. It also highlighted marketing lessons drawn from U.S. presidential campaign activities and explained how to measure SMS campaign effectiveness and use shortened links for better engagement.
Błażej Pawlar, Partnership & Marketing Manager at serwerSMS.
“Show Me the Money!”: Building a Solid Business Case for a Loyalty or Incentive Program
Attendees learned how to plan and structure a loyalty program from a business perspective to maximize value and ensure strong returns.
Marcin Sobek, CX & Loyalty Strategy Consultant.
Loyalty Programs and Charity
The session showcased loyalty programs enriched with humanitarian elements, demonstrating how they can support corporate social responsibility while redefining the boundaries of customer loyalty.
Alexander Kubicki, Head of Marketing and International Sales at Sparta Loyalty.
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