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Lech Poznań

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Project:

Lechici

Products:

Sparta Loyalty Platform

Project:

Lechici

Products:

Sparta Loyalty Platform

Visit page
A few words
about the client
Lech Poznań is a Polish football club based in Poznań, competing in the top-tier league, Ekstraklasa. With a rich history of success, the club has claimed 8 Polish Championship titles, 5 Polish Cup victories, and 6 Super Cup wins. Known for its passionate fan base and strong community engagement, Lech Poznań continues to be a pillar of Polish football, offering memorable experiences for supporters on and off the pitch.
Main benefits
of the program

The LECHICI program offers Lech Poznań a powerful tool to build and strengthen fan loyalty around the club. By creating a comprehensive customer database, the club can engage directly with its most devoted supporters, offering personalized communications and exclusive offers. This deepened connection builds a sense of community and belonging among fans, encouraging them to attend more matches and participate in club activities. Additionally, the program provides valuable insights into fan behaviors and preferences, enabling the club to craft more effective marketing strategies and enhance overall fan engagement.

Rules
of the program
Fans progress through different levels of the LECHICI program, from Żak to Senior, based on the number of matches they attend. Each tier offers unique rewards and privileges, ranging from signed memorabilia and stadium tours to exclusive experiences like training observations and press conference participation. By purchasing tickets and supporting the team, fans accumulate points, which can be redeemed for various perks, including discounted parking and merchandise.
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Sprawdź, jak Sparta Loyalty może ulepszyć Twój program lojalnościowy.

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