Awards, discounts, additional benefits. Do you like your benefits À la carte or buffet style? Effective solutions that you can use in your loyalty program
Have you ever found yourself at your favourite restaurant and wondered what you want to order? So much so, that if it was possible you could order
Endorphins, pride and happiness – A brief insight on how emotional reinforcement drives loyalty programs
We’ve all had the one friend who likes to boast about how proud he is about his newest flashy car or how he has the privilege of owning an
How to build loyalty in the retail industry – What to factor in when building your own program?
There has been nothing as dynamic as the retail industry when looking back at the last 40 years. The retail industry has to adapt to ever growing changes in market
Are we green or are we mean? Corporate social responsibility and its impact on the environment and company profitability
Introduction – Corporate Social Responsibility and its relevance in today’s social climate Climate change. Pollution. Environmentalism. Carbon Tax. Emissions! END OF DAYS! No doubt you
New realities in loyalty programs. Contactless solutions and the era of COVID-19.
*Cough, Sneeze, Cough* The pandemic continues to rage on and on, with little to no signs of slowing down. The scenario where the virus will be here with us
Customer Relationship Management (CRM) – focus on the loyalty of your customers.
Relationship building within your customer base is one of the most intricate and difficult processes to enact. Each company that wants to create a stable and positive brand
Gifts that keep on giving. Gift cards and their benefits for your company.
We have all at one point in our lives purchased a gift card for someone, whether diserving or discerning, and sometimes not. They seem to encapsulate our lives in
The newly appointed marketing director at Sparta Loyalty: Alexander Kubicki
Alexander Kubicki has been appointed the marketing director at the Krakow-based IT company Sparta Loyalty, building and implementing its proprietary loyalty program: ‘Sparta Loyalty Platform’. Alexander
Survival Skills – A 13 step guide to maximizing your loyalty program and crisis management
Financial crises are rarely seen – if ever, in any positive light. They are at the crux of despair for global markets, social development, educational faculties