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15th Edition February 2024

15th Edition February 2024



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In our latest newsletter, we’ve dissected consumer loyalty trends worldwide, uncovering insightful dynamics and future projections.

🔍 Key Insights:

Universal Loyalty: 97% acknowledge the omnipresence of loyalty programs, transcending borders.

Elevating Service: 28% prioritize impeccable customer service for brand loyalty.

Omnichannel Mastery: 86% integrate loyalty programs seamlessly across channels.

Retention Realities: 100% witness improved customer retention post-loyalty programs.

Personalization: 94% endorse tailored loyalty strategies.

Gamification’s Rise: 32% identify gamification as a potent engagement tool.

🔮 Future Trends:

Blockchain’s Promise: 13% anticipate Web3 and Blockchain revolutionizing loyalty.

Social Media Evolution: 41% highlight LinkedIn as a pivotal loyalty engagement platform.

Subscription Loyalty: 23% embrace recurring engagement models.

Mechanical Modernization: 46% advocate for innovative loyalty mechanics.

AI’s Personal Touch: 62% champion AI-driven personalization.

🏨 New Collaboration: Grubhub & My Place Hotels 🍽️

My Place Hotels has partnered with Grubhub, offering guests diverse culinary delights with $0 delivery fees at participating locations. Geolocation technology and QR codes streamline the ordering process, enhancing guest satisfaction. The collaboration underscores My Place Hotels’ commitment to convenience and guest comfort.

💳 Card-Linked Offers Trending 💳

During the 2023 holiday season, card-linked offers gained popularity among consumers seeking discounts and rewards. PYMNTS Intelligence and Banyan report high consumer interest, particularly among key demographics. Personalized incentives drive engagement, highlighting the impact of tailored offers on consumer behavior.

🚈 Special Offer for Spring Travelers by Best Western Hotels & Resorts 🌼
Best Western Hotels & Resorts Rewards members can earn a free night by staying two nights at participating properties. Joelle Park, CMO at Best Western Hotels, emphasizes enriching travel experiences for members. The “Life’s a Trip” campaign promotes rewards accumulation and offers philanthropic options, enhancing the value proposition for travelers.

☕ Starbucks’ Rewards Program Success ☕

Starbucks celebrates a record quarter with a notable increase in loyalty program membership. Leveraging data analytics and AI through Deep Brew, Starbucks tailors incentives to enhance member experiences. Digital innovations, including mobile order and pay functionalities, drive engagement, reflecting Starbucks’ commitment to personalized service and customer satisfaction.

🚀 Join us at Retail Technology Show 2024 🚀

Explore actionable strategies and our cutting-edge loyalty solutions. Let’s shape the future of loyalty together!

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16th Edition March 2024

16th Edition March 2024

Our March Newsletter is here! 🚨 🚀 🎉 Marketer+ unveils its annual guide to LOYALTY INNOVATIONS! 🌟 Explore insights from Alexander Kubicki CLMP™ MBA, our Head of Marketing and International Sales at Sparta Loyalty, as he delves into

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Twój program lojalnościowy.

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