Sparta Loyalty Analytics
An advanced service which consists of data analysis and extrapolation. To allow significantly optimize and improve operations of implemented loyalty programs and gift card functionalities.
Optimize the operation of your implemented loyalty program
The analyses are the result of several years of work with various data in many market sectors based on best practices from all over the world. The data is presented in a modern, legible form.
many years of experience
Influences process optimization
detailed personal customer database
many years of experience
Influences process optimization
detailed personal customer database
Sparta Analytics
An advanced data analysis service, consisting of
Advanced data analysis based on information gathered by the loyalty program.
Segmentation based on personal and transaction data.
Creating scenarios for running the program, so that in the long run the loyalty program will bring profits to your company.
Developing a set of indicators that clearly present a picture of the program.
Drawing conclusions and synthesising historical data.
Reaching selected target groups.
We recommend the most effective forms of promotional activities
By analysing millions of transactions, we effectively draw conclusions from the developed indicators with particular emphasis on measuring customer loyalty and their impact on sales results.
We allow our clients to earn more. Conducting business analytics is aimed at increasing the effectiveness of undertaken activities and thus obtaining the fastest return on investment.
We have tools to analyse the collected data and draw conclusions for the future. In order to increase the effectiveness of marketing activities on the basis of skilful data readings, we provide our Clients with current recommendations.
Indicators tailored to the specificity of a given industry
As part of our analytical services, we adjust the indicators to the specifics of your industry, starting with the Customers’s Life Value Indicators and ending with the delivery of the results of the achievement of trade and marketing objectives (Key Performance Indicators).
We model consumer behaviour in developed segments in constantly changing market conditions. Thus, we increase the effectiveness of our pro-trade activities.
Clear and accessible form of analysis results
In our data analysis we take a number of actions to develop clear reports with the results of our customers’ loyalty programs. The data is presented in a modern, easy-to-read form available online as dashboards or as a set of indicators in PDF format. The analyses are the result of several years of work with various data in many market sectors based on best practices from all over the world.
Optimising the operation of the implemented loyalty program
With our customers in mind, we have created a service called Sparta Loyalty Analytics, which analyses data and describes in detail the results of the loyalty program. By analysing the data we can optimise and improve the operation of the implemented loyalty program, we receive additional knowledge that allows us to improve communication between us and our loyalty customer. Data analysis brings measurable benefits in the form of clearly defined conclusions about the effectiveness of the B2C and B2B loyalty program, and this ensures an additional competitive advantage.