Sparta Loyalty has delivered a comprehensive system that enables the sale and servicing of gift cards in digital form – both in the B2B and B2C channels. Customers have gained access to an easy and secure way to give gifts in the form of an instant e-card, sent, for example, by email or SMS.
“We see enormous potential in developing and offering solutions for handling gift cards. Data from the Global Prepaid Cards Market 2024 shows that the prepaid card market is growing dynamically – the projected global value of this segment is expected to exceed 5 trillion USD by 2028. Cards are an effective marketing tool, building customer loyalty and generating additional sales. They make it possible to reach new customer groups and are an attractive gift idea. Our platform allows flexible management of the gift card offering and intuitive service for both individual and business customers,” says Filip Zajdel, Vice President of Sparta Loyalty.
The new system, introduced thanks to Sparta Loyalty, enables modern sales of KFC gift cards for B2B customers, as well as fully opening up to the individual customer (B2C).
“KFC is constantly looking for innovative solutions that enrich the customer experience and support our business goals,” says Wojciech Szeląg, Digital Director KFC. “The modern gift card system that we have just implemented is, above all, a strategic investment in increasing our customers’ satisfaction and expanding the offer with attractive propositions. The cards allow us to reach new customer groups and, at the same tim,e make it easier for users to use our services on a daily basis.”
About AmRest
AmRest Holdings SE is a leading European multi-brand restaurant operator, running chains of well-known brands in 22 countries. AmRest manages a portfolio of more than 2,100 restaurants of franchise and proprietary brands.
About Sparta Loyalty
Sparta Loyalty offers solutions that support the management and operation of loyalty programs based on the proprietary Sparta Loyalty Platform, as well as the Sparta Gift Card system for handling gift cards in brick-and-mortar and online stores. The group of companies using its solutions in the area of loyalty programs, coupon programs, gift cards and marketing and promotional activities includes, among others: InPost, Empik, New Balance, Gatta, SPAR, Taranko, Briju, Moya, MOL, AVIA and Szachownica.
